What is Letterdrop?
Letterdrop is a social selling and intent data platform designed for GTM teams to find warm leads and close pipeline gaps. It helps users target leads interested in their products or services, competitors, and problems they solve, and attract more of them through automated nurture and thought leadership.
Features of Letterdrop
- Collects and surfaces warm leads primed to speak to users
- Allows users to set up target accounts and keywords
- Provides relevant content from ICP buyers and decision makers at target accounts
- Enables users to engage with warm leads thoughtfully
- Offers thought leadership creation and posting for execs and sellers
- Integrates with CRM and SEP: HubSpot, Salesforce, Apollo, Outreach, Clay
- Integrates with call recorder: Gong, Chorus, Fireflies, Zoom, etc.
How to Use Letterdrop
- Set up target accounts and keywords
- Upload every sales rep's target accounts, competitors, and keywords of interest
- Warm leads are surfaced to users
- Engage with warm leads thoughtfully
- Attract more buyers to users through thought leadership
Pricing of Letterdrop
Letterdrop offers a demo and estimates pipeline for users. Most of its customers see at least $200k in new ARR from activating their reps.
Helpful Tips for Using Letterdrop
- Focus on hand raisers showing interest and nurture everyone else
- Use social selling to drive pipeline
- Educate decision makers and build trust with buyers
- Prioritize warm leads familiar with users or problems they solve
- Use Letterdrop to replicate best practices from top sellers
Frequently Asked Questions
- Who should use Letterdrop? - Sales-led companies that use LinkedIn to prospect or advertise.
- Which industries are a best fit for this playbook? - Companies that sell to buyers in Sales, Marketing, or HR, and those that sell to skeptical or technical buyers.
- Why should reps start social selling? - To focus on low-hanging fruit instead of cold lists and spamming TAM.
- I'm worried my reps won't adopt it - Reps don't need to do anything; Letterdrop can be centrally managed by a single person on the RevOps or Marketing team.
